How Zivame Has Been Pushing the Boundaries in This Niche Category Zivame is trying to address a very crucial problem experienced by women in India.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Whatever you do, be different! That was the advice my mother gave me and I can't think of a better advice for an entrepreneur. "If you are different, you'll standout" -Anita Roddick

Entrepreneur brings lives of 23 women achievers between its cover to celebrate womanhood.

While studying the Indian lingerie market as a part of her retail job at Spencers and SAP Retail, Richa Kar realized that lingerie as a category in India is under-served, there is ignorance about right sizes and men manning the counter trying to push sales, makes women feel very uncomfortable.

"Zivame was born out of a vision to ensure that every woman has access to the lingerie she deserves in an environment that is consultative, inclusive and friendly," she says. In the largely unorganized retail market of lingerie in India there exists a lot of gap and for Kar, "the only way to create a difference was to take the plunge".

Zivame is trying to address a very crucial problem experienced by women in India. Variety, awareness and consultation on the right fit of undergarments really do not exist. With the online presence as well as upcoming physical Zivame stores in cities like Bangalore, Pune, Delhi, Gurugram, Chandigarh, Cochin, Jaipur, Chennai and Mangalore, all of these concerns are being addressed. Zivame as a brand has been doing exceptionally well and the revenues currently are at a 150 per cent year on year growth.

The startup has raised $48 million through series C funding from marquee investors like Ratan Tata, Kalaari Capital, IDG Ventures, Unilazer ventures, Zodius Technology fund, and Khazannah Nasional Berhad. Zivame has been pushing the boundaries in terms of product offerings and the shopping experience in this niche category. "Through our stores, we aim to revolutionize the process of lingerie shopping in India. We look forward to offer an exclusive space for women who wish to explore lingerie without hesitation," says Kar

(To know more about these women entrepreneurs, subscribe here)

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

News and Trends

NeoSapien Secures INR 80 Lakhs on Shark Tank India 4 for AI Wearable

Founded in 2024 by Dhananjay Yadav and Aryan Yadav, NeoSapien aims to integrate AI into daily life through its wearable technology

News and Trends

Accel Fuels Sarla Aviation's Flying Taxi Ambitions with USD 10 Mn Investment

Angel investors, including Binny Bansal (Flipkart co-founder), Nikhil Kamath (Zerodha co-founder), and Sriharsha Majety (Swiggy co-founder), also participated in the round.

News and Trends

WeWork India Secures INR 500 Cr via Rights Issue to Bolster Growth

The Bengaluru-based firm plans to utilise the funds to repay existing debt, reduce its cost of capital, and strengthen its financial health.