Advertising: Page 4
'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras
Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.
Why YouTube Ads Should Be in Your Advertising Budget
Should you add YouTube to your marketing and advertising strategy?
How Facebook's Demise Will Change Digital Advertising — and How Your Brand Can Adapt
Brands need to be nimble and adaptable in the post-Facebook world.
Advertisers Are Focused on Feelings. Why Does That Matter?
Brands need to understand how mood-based ad targeting impacts consumers.
'It Was A Joke': Vim After New Milind Soman Ad Backlash
Vim the dishwashing brand released a cheeky ad nudging men into washing utensils with a stereotypical product called 'Vim Black'. This disappointed many followers and led to Vim facing major backlash for the ad.
India Is Expected To Become Eighth-Largest Advertising Market In 2023: GroupM Report
According to the report, India's total advertising revenue in 2022 has grown by 15.8 per cent to touch $14.9 billion
Where Is Lindsey Lohan Now? Making Christmas Videos for Pepsi
The Mean Girls star appears in a new ad campaign promoting Pepsi and milk, or 'Pilk' for the uninitiated.
How to Recession-Proof Your Ads and Meet Customers Where They Are
Whether we're in a recession or not, consumers and advertisers are bracing for impact. Here are a few ways to recession-proof your ads as you navigate this new world order.
Use These 3 Growth Strategies for Your Business In This Bear Market
The current bear market means plentiful opportunities for businesses. Taking steps now could prepare you for the next bull market — and even give you an advantage.
Should Your Brand Be Using Affiliate Links? Here Are the Pros and Cons.
Could your company be missing out on some opportunities by not utilizing affiliate links to build your brand awareness? Let's weigh the pros and cons.
Is Your Advertising Spend Going to Waste? If You Don't Fully Understand This Metric, It Might Be
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here's why and what you should focus on instead.
'It's a Bad Omen': Google Earnings Reaffirm TikTok's Advertising Domination
TikTok is on track to overtake YouTube as the social media platform users spend the most time watching.
Want to Keep Shoppers Coming Back? Here's What You Can Learn from Craigslist
The classifieds site of the '90s may be old-school, but what it lacks in aesthetic it makes up for in practical allure.
5 Expensive Mistakes to Avoid With Out-of-Home Advertising
Brands are holding advertisers more accountable to their budgets and to achieving results than ever before. Avoid these five mistakes with OOH advertising campaigns.
How to Write a High-Performing Content Marketing Strategy
It is all about understanding what's working best to achieve the goals you established at the beginning of the process when optimizing a brand's content marketing strategy.