Advertising
Traditional Advertising is Dying — Here's Why Hyperlocal Is the New Normal
By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful conversation — connecting with consumers where and when it matters most.
A Long-Time Google Exec Shares the Secrets to Helping Customers Find Your Restaurant
Lisa Landsman, Google's head of industry engagement and SMB success, discusses eye-opening search trends and key data insights shaping restaurants for 2025.
The Death of the Creative Agency – and What's Rising in Its Place
The traditional creative agency is collapsing. Those who embrace change, grieve the loss and adapt will find themselves not just surviving but thriving in a world that moves faster than ever.
I've Made Hundreds of Thousands of Dollars With a Fun Side Hustle — And You Might Have Seen Me Doing It on TV
Phil Schraeder, CEO at GumGum Advertising, turned a childhood passion into a lucrative side gig.
How This Entrepreneur Built One of The Biggest Ad Agencies in The Caribbean
At only 22 years old, young Jamaican student Valon Thorpe embarked on such an entrepreneurial journey that would eventually make his advertising agency, Mystique Integrated, a household name in the Caribbean industry.
This Is the Secret Marketing Tool Your Small Business Needs to Compete With the Big Brands
Here's how one type of affiliate marketing tool offers smaller online retailers an effective way to drive sales and compete with larger brands without substantial upfront costs.
How This UAE Company is Transforming Digital Advertising with Blockchain and AI Agents
UAE-based company VeraViews is on a mission to eliminate fraudulent ad traffic once and for all, using AI and distributed ledger technology. Here's their story.
This 30-Year-Old Ad Predicted Life Today, and Keeps Going Viral. Here's How Its Creators Made It
This TIAA-CREF ad was shockingly accurate. Its makers said they didn't want to commit "advertising malpractice."
This 21-Year-Old Was In College and Didn't Know What He Wanted to Do With His Life. A Year Later, He Thought of an Idea That Turned Into a $16 Million Business.
Adam Cohen, founder and CEO of Stic, shares his roadmap for success for the car-based ad tech startup.
How this digital marketing visionary is Revolutionizing Digital Marketing with Data and Scale Your Ads Event
Wojo Media, helps businesses and individuals leverage trends to achieve growth. His company has generated millions for its clients.
Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps
Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today's competitive landscape.
5 Strategies That Helped Me Achieve 10x Returns on My Marketing Efforts
These five marketing tactics have delivered remarkable returns for my business.
Consumers Don't Like AI, and It's a Big Problem for Advertisers
Here's why advertisers might be vulnerable to their own positive thinking about AI.
Google Pulls Gemini AI Olympics Commercial After Backlash
The ad showed a dad using AI to help his daughter write a fan letter to an Olympian.
Netflix To Expand Reach By Offering 'Ad-Supported Tier' in Asia and Europe
The massive streaming service Netflix is about to provide a free option with ads in a few Asian and European areas, marking a major shift in its subscription business. With this new service, Netflix hopes to reach a wider audience by giving users free access to its vast content collection.