Baby Boomers: Page 5
5 Ways to Help Your Aging Workforce Embrace Digital Transformation
Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.
The Surprising Online Marketing Method Most Consumers Prefer
Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.
How Older Entrepreneurs Can Turn Age to Their Advantage
Nearly a quarter of new entrepreneurs are boomers aged 55 to 64. They have experience, financial stability and extensive networks.
Close the Generational Gap with a Smarter Social Content Strategy
When you try to talk to all generations, you talk to none of them.
Why Anti-Aging Products Are the New Startup Frontier
The anti-aging market is flourishing -- and boomers are both its potential investors and customers.
Why CEOs Should Be Worried About the Generation Gap
For the first time in history, CEOs are having to manage up to five generations within their workforce.
3 Ways Technology Both Widens and Bridges the Generational Divide at Work
Could your mom explain what you really do at work?
Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.
You may be surprised at how digitally savvy boomers and Gen-Xers really are.
4 Ways Businesses Can Bridge the New Generation Gap
Boomers and millennials, like parents and children, are hopelessly divided and inextricably connected.
5 Predictions to Guide Your Marketing Plan in 2017
You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
5 Ways New Companies Are Capturing the Growing Senior Market
The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
This New Crop of Entrepreneurs May Surprise You
Members of the baby boomer generation are becoming entrepreneurs in their second careers.
Why More Baby Boomers Are Looking to Franchise
Twenty-two percent of boomers have less than $100,000 of retirement savings.
4 Ways Millennials and Baby Boomers Make the Dream Team
They may be from two different generations, but millennials and baby boomers can learn a lot from each other.
There Are More Older Americans in the Workforce Than Ever Before, Pew Says
Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.