Baby Boomers: Page 6
5 Ways to Effectively Market to Baby Boomers
With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
How Workers Really Feel About Video Conferences (Infographic)
Employees of all ages may not be entirely comfortable on video, but they are more attentive.
5 Scientific Suggestions for Curbing an Employee's Sense of Entitlement
It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
Forget Retirement. Baby Boomers Are Looking to Franchising to Stay Active.
With 22 percent of boomers having less than $100,000 of retirement savings, many will opening their own business for financial security and a purposeful later stage of life.
4 Tips on Building Tech Products for Boomers
With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.
Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring
Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.
Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)
Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.
5 Ways to Improve Customer Service for Seniors
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
What Millennials Want in a Workplace Really Isn't So Crazy After All
A new study from IBM posits that the generations are more similar that we might think.
Is the Notion of a 'Good Work Ethic' Generationally Biased?
Perhaps you've heard complaints by seasoned managers that sounded like millennial bashing. Now a psychologist gives his reasoned reply.
Age and Experience Don't Matter. Mindset Does.
With four generations soon to work under the same roof, conflict is expected. But we should remember to focus on the individual.
What to Expect From Gen-X and Millennial Employees
An baby boomer's guide to managing younger generations.
How to Bridge the Communications Gender Gap -- From Both Sides
When differences crop up between newbies and workplace vets, this can lead to a disconnect in the office. Here's how to gracefully resolve them.
7 Ways to Bridge the Boomer-Millennial Gap
Managers might encourage more intergenerational cooperation by trying some of these activities.
4 Things Older Entrepreneurs Must do to Stay in the Game
Your future is bleak if you can't share your wisdom in a tweet.