Baby Boomers: Page 7

Marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.

Thought Leaders

Baby Boomers, Who Are More Successful as Entrepreneurs, Are Great Startup Assets

The generation born between 1945 and 1964 could give a startup some needed expertise and credibility. Here are five roles they can easily fit into.

Health & Wellness

Leading Scientists Question 'Brain Games' Effectiveness, Call for More Research

Companies like Luminosity that are making 'brain games' are capitalizing on older individuals' fears of cognitive decline by making 'exaggerated and misleading claims' unfounded in scientific evidence, they contend.

Innovation

Study Trends to Guide Your Innovation Efforts

Keep your finger on the pulse of four key waves driving new product development.

Culture

Nurturing Healthy Company Culture Can Yield Unpredictable Benefits

Only an enthusiastic, inspired team will build a truly great company.

Innovation

3 Things Entrepreneurs Must Do to Keep Their Business Model Relevant

Be innovative and evolve your startup to achieve superior growth. Find the payoff from being attuned to cultural and demographic trends.

Growing a Business

How Important Your Workplace Friendships Are Depends on Your Age

There is a generational divide in how we view the value and depth of our co-workers.

Leadership

Why Generations Clash at Work

Don't just blame the Millennials. The struggle between the status quo and young up-and-comers is ageless, and important.

Social Media

Millennials, the Friendly Cutthroat Generation

Sixty-eight percent of millennials would sacrifice a work friendship in order to get a promotion, according to a new survey by LinkedIn.

Starting a Business

The Problem With Hiring Millennials Is Their Age, Not Their Generation

Never mind the stereotypes about Gen Y. Young people will at times act young.

Starting a Business

Why Being 50 (or Older) Is Just Right for Entrepreneurship

Entrepreneurs with years of workforce experience and accumulated wisdom launch the businesses of their dreams.

Leadership

How to Bridge the Workplace Generation Gap

With skillful leadership, different generations can work together and learn from each other.

Franchise

Franchise Players: Finding a Niche in a Crowded Market

When this Homewatch CareGivers franchisee entered a crowded local market, he focused on the niche instead of the common.

Franchise

Franchise Players: What 27 Years in the Franchise Industry Taught Me About Becoming a Franchisee

Arnie Williams worked in the franchise industry on the corporate level for 27 years before investing in his own franchise.

Franchise

Franchise Players: Turning to Franchising For Meaning, Not Validation

Dan Roda became a Nurse Next Door franchisee after working in sales for 31 years in an effort to find a job that was fully meaningful.