Brands: Page 5
TAJ Ranked As India's Strongest Brand For Third Time
According to the report, Taj achieved a brand strength index (BSI) score of 89.4 out of 100, reportedly a growth of 0.5% over the previous year
Finding Your Brand Voice — How to Write Copy That Sounds Like You
Here's how to nail your brand voice so you can differentiate yourself and build your business in an authentic way.
More Brands Are Losing Touch With Their Customers. Do These 4 Things to Make Sure Yours Isn't One of Them.
Despite the growth of online marketing and digital sales tactics, more brands are struggling to connect with their customers and target audiences. To reunite with them, they need to do these things.
Why Brands are Simplifying Their Logos and Visual Identity
Simple yet strong visual identities are crafted from clear brand identities.
How to Craft a Powerful Brand Narrative for Your Startup
Developing your startup brand with a compelling angle begins with solidifying your unique narrative and story.
The Top 150 New and Emerging Franchise Brands of 2023
These brands are fresh, new, innovative, and looking for forward-thinkers just like you.
Why Harnessing the Power of Your Personal Brand Will Transform Your Business
Your personal brand is the missing piece. Having a strong personal brand can open infinite doors and create opportunities for you. It establishes credibility, attracts investors and enables professionals to stand out in their field.
Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online
Effective storytelling can help construct strong bonds between brands and audiences.
How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience
When it comes to "brand experience," harnessing the power of the five senses in your brand strategy will completely change how your customers respond to you. Here's how.
Good (and Bad) Branding Advice That Can Make (or Break) Your Success
Not all advice about branding is worth listening to, but how do you differentiate between the good and the bad?
3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
How I Could Have Saved Toys "R" Us — a Lesson in Brand Building
Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.
The Importance of Humanizing Your Brand and How to Do it
You can build deeper connections with your customers across all marketing activities by humanizing your brand.
Building a Brand vs. Paid Acquisition: Which Is Best For Your Business? Here's What You Should Know.
Learn how to build a strong brand and a loyal customer base.
Entropik Raises $25 Million In Series B Funding
With this latest round of funding, Entropik will continue to disrupt consumer research for global brands and build world-class products out of India