Brands: Page 6
3 Authentic Ways Brands Can Celebrate Black History Month
Here's how your marketing department can authentically celebrate Black History Month and Black culture year-round.
2 Key Marketing Tactics to Increase Brand Awareness and Credibility
Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.
3 Steps to Building a Brand That Resonates in a Crowded Industry
Here are three key steps to building a brand that stands out.
7 Ways to Supercharge Your B2B SaaS Brand Visibility on LinkedIn
Unfortunately, few B2B brands know what to do to stay visible to their target market. In this article, you will be equipped with seven keys to growing your B2B brand visibility on LinkedIn.
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
How to Design A Strategic Brand For Your Business
Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.
The World is Changing and Your Brand is Dying. Here's How to Create and Champion An Evolving Brand
For a brand to become more human and successful, it must change, evolve and take risks — ultimately leading to its longevity.
5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It
A personal brand is no longer just something that's "nice to have" or "for certain people." The internet has made it essential for everyone to take control of their personal brand and develop it well.
The 7 Secrets of Truly Successful Personal Brands
Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.
The Biggest Mistake Brands Make With Storytelling — and How to Do It Right
The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.
8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart
Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.
5 Things You Should Know Before Collaborating With An Influencer
Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience.
Kanye West's Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don't Overlook These DEI Red Flags to Avoid The Same Fate.
If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.
How to Build Credibility and Trust With Effective Content Creation
Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base.
Don't Jump On The Bandwagon: Three Things Brands Should Consider Before Championing A Social Cause
It is true that, if done right, championing a social cause can create a strong impact on communities. But, if done wrong, a potential backlash can be foreseen, and a brand's image is at risk.