Celebrity Endorsement
How This Beverage Industry CEO Used His Passion for Hip-Hop to Build Partnerships With Jay-Z, Rick Ross and More
Sovereign Brand's Brett Berish discusses embracing authenticity, learning from "failures" and partnering with music icons.
Want to Get Your Product into the Hands of Celebrities and Secure Endorsements? Here's an Effective Strategy You Need to Try.
Celebrity gifting suites at events like the Oscars and Grammys provide a prime opportunity for brands to boost visibility and earn endorsements.
How Your Business Can Harness the Power of Celebrity Endorsements to Skyrocket Your Online Growth and Brand Awareness
Here's how celebrity endorsements can boost your brand and some tips for how to go about getting a celebrity on board.
Sammy Hagar and Guy Fieri Reveal The Two Key Ingredients of Entrepreneurial Success
Famed Van Halen frontman Sammy Hagar and Hollywood Walk of Fame Restaurateur Guy Fieri found in each other the complementary skills they needed to achieve entrepreneurial success when creating their tequila brand, Santo Spirits.
Kim Kardashian Slammed With $1.26 Million SEC Fine For Charges Linked to Instagram Crypto Promo
The entrepreneur and reality star failed to disclose she received a $250,000 payment for promoting crypto platform EthereumMax.
Robert "Don Pooh" Cummins of Brooklyn Chop House on Opening Restaurant Doors
Interview with the Brooklyn Chop House owner and franchising expert about working in the music industry, opening restaurants, and creating avenues for black entrepreneurs.
How Formula 1 World Champion Jenson Button Manages Risk As an Entrepreneur
In an exclusive interview, the multi-win racer describes pivoting from the raceway to the business world.
'There Is No Room for Fakeness and Lies and Manipulation': Shawn Mendes and Nicholas Reichenbach Reveal What It Takes for a Business Partnership to Succeed
The Flow Water founder and singer-songwriter discuss the needs of the next generation of consumers.
Celebrity Placements are the "Holy Grail" of Marketing. Here's How to Score One for Free.
Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.
Selena Gomez Is Cool With Her New Ice Cream Line
The pop star is the latest celebrity to jump on the ice cream train.
To Chiku, Love Virat
From Kohli's letter to his younger self on his birthday, we pick three words and see how these have shaped up brand Virat.
Here Are 5 Celebrities Who Are Investing In The Startup Ecosystem
With the growing startup ecosystem, several popular personalities are looking to grab a slice of the pie
Why Having a VIP Backer Like John Legend Can Boost Your Business
Getting a celebrity to invest in your vision as well as your business offers you more than just star power.
Exploring Mithila Palkar's Other Side of the Journey
From not having a plan to becoming the quintessential influencer, here's how Mithila Palkar became a 'Rising Star'
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.