Celebrity Endorsement: Page 2
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
How These Legacy Footwear Brands are Adopting New Trends
According to a KPMG report, the footwear sector has the potential to grow up to $80 billion, or eight times its present size by 2030.
From Textile to Tech: This Third-generation Business Knows the Need of the Hour
The CEO says bandwidth and data are probably more important to the millennials than good clothing, food or shelter
If You Want Your Concept to Work, Hire a Celebrity
The process of building brand through celebrity involves lots of money and risk.
How Virat has Given Perfect Direction To His never-say-die Attitude
Virat Kohli in a very less time has given the perfect direction to his never-say-die attitude to get on top of his career.
The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.
Points You Should Keep In Mind To Choose A Celebrity As Brand Ambassador
If you feel you have hit a wall, don't hang around, move to the next celebrity on your list.
Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks
12-time Olympic medalist Ryan Lochte is the latest addition to the list.
5 Psychology-Based Methods to Connect With Your Audience
Before you can create strategies to connect with people, you need to understand what motivates them.
4 Tips From the Founder of a Beyoncé-Backed Startup
With the right preparation, anybody can achieve success and attract big-name investors.
Re-inventing The Celeb-Fan Connect
Story of a psychedelic trance musician turned entrepreneur.
Athletes' 'Flops' Bruise Their Brands
What's up with LeBron James' and Steph Curry's bad-boy behavior?
5 Tips for Managing Celebrity Clients
Building a business around high-profile clients can be rewarding, but it's not easy.
Good News For Virat Kohli's Fans! Your Hotline To The Ace Cricketer Is Here
Virat Kohli in partnership with PrivyPlex launches Virat Fan Box™
Now Showcase Your Talent with Anil Kapoor Backed Indi.com
A global video networking site, through Indi you can share videos and connect with artists, celebrities and brands.