Connecting with Customers: Page 4

Marketing

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.

Marketing

5 Places to Use Storytelling in Your Marketing to Drive Sales

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.

Growing a Business

3 Steps to Increase Your Average Revenue Per Customer

When an auto-body shop sent a "thank you" to a customer, he posted it on Reddit, resulting in upvotes from 1,500 potential customers.

Marketing

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.

Thought Leaders

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.

Starting a Business

#4 Points Nascent Entrepreneurs Should Follow for Survival

"If you fail in the first 18 months, it simply means you didn't study your market well before entering it."

Starting a Business

Answer These 7 Questions Before Starting Your Side Business

Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.

Leadership

Why Every Smart Decision Comes Only After an Evaluation of Customer Needs

Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that's true.

Growth Strategies

How to Build a Brand That Matters

You need to focus on feedback to make certain changes and modify your marketing campaigns.

Growing a Business

5 Ways to Blow a Business Speaking Opportunity

If you don't entice the audience on stage, you'll fail miserably off stage.

Leadership

Get Better at Your Own Job by Doing Someone Else's

Step into your employees' shoes, and let the experience guide your leadership.

Growing a Business

It's All About the Customer Service

3 Must-do tips to distinguish your business and create customers for life.

Marketing

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.

Business Process

5 Reasons to Prospect Within Your Existing Customer Base

If you take your clients for granted, they'll notice. So will your competitors.

Marketing

4 Marketing Lessons From Marvel Movies

They have mastered it and they know it!