Connecting with Customers: Page 8
Beauty Businesses on Wheels
Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.
How to Stand Out by Keeping it Simple
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
Why Forums May Be the Most Powerful Social Media Channel for Brands
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Forget Networking. How to Be a Connector
It's critical to hone your "connector" skills -- that is, your ability to make new friends and acquaintances. Here's how.
How to Make a Personal Connection with Customers
Seven ways to build relationships with prospects that lead to more sales.
How to Stage a Small-Business Comeback
Three turnaround strategies to survive, and thrive, beyond the recession.