Connecting with Customers: Page 7
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The Right Way to 'Stalk' People Online
There's etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
Bot or Person? The Customer Automation Conundrum.
Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
3 Sales Lessons from Eric Cantor
You won't go further if you forget the people who got you where you are.
The Shocking Truth: Customers Don't Want to Engage With Your Company
When it comes to brand loyalty, values are worth more than engagement.
Have We Met Before? Getting to Know Your Online Customers.
Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
7 Ways to Get People to Take You Seriously
If you're going to get anything done in business, you need people to respect you. Here are some tips.
5 Ways to Get People to Remember You (And Your Company)
In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
7 Tips For Getting Good at Spotting Trends
In order to succeed in business you need to anticipate what your market will want or need before it's completely obvious to all. Here's how.
How Often Should I Update My Website?
Despite what you may have heard, for many businesses, daily updates don't make sense.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
A compelling brand story gives your audience a way to connect with you.
3 Ethical Ways to Boost Positive Online Reviews
A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
The Best Way to Win Repeat Customers
In this special 'Ask Entrepreneur' feature, entrepreneur Gary Vaynerchuk explains why you should focus on farming instead of hunting when it comes to getting that new customer to buy again.
Gary Vaynerchuk on Keeping it Real With Customers
In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
5 Sales Tips to Recharge During the Lazy Days of Summer
Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.