Consumer: Page 10
#7 Things to Consider Before Starting an Online Rental Start-up
Each and every entrepreneur must have a good knowledge about their target market
A Smart TV With the Sound Output of 30 Watts in 32 Inches is Made in India
70-80% Smart TVs are being purchased for watching normal content.
This Company Deviated From Traditional Business to Grow Bigger
Srei is now one of India's largest infrastructure equipment company with consolidated assets worth $5.5 billion
Why Millennials Have the Ideal Attitude to be Future Business Leaders
Accepting the absolute majority of millennials in the talent pool, business leaders are looking for improved methods to make the most of what this generation has the potential to offer
# 5 Things We Learnt After Moving to India to Start Our Business
It's not just domestic brands that are trying to grow and meet consumer needs, international brands have joined the race, too
#10 Commandments of Content Marketing for Start-ups
Churning out original, insightful and even actionable content are reduced to ashes if you're aiming at the wrong target
How AI is Making Retail Shopping Experience Simpler for E-commerce Consumers
Big Data was introduced to create a hyper-personalized shopping experience, but it failed to create desired impact
Evolving Travel Trends and the Impact of Self Drive On it
For women, travelling alone or with friends is a way to break the hidden boundaries around them
How Technology is Changing the Landscape of Healthcare
Technology can create a difference in healthcare sector.
Scaling Up The Non Branded Segment
The Shopclues team has been ahead of the curve in terms of figuring out market insights to build sustainable and profitable businesses.
Marketing to Millennials with AI Technology
AI can even be taken to physical stores to offer consumers more immersive engagement with real-life products
Changing Paradigms of Digital Advertising with In-app ad
Brands in India spent INR 4,200 crore on mobile advertising in 2016, a number expected to more than double by 2018
Franchise Businesses Offer Entrepreneurship Opportunities In Tier-II And III Cities
There is a whopping 30% to 35% growth in franchise businesses in India year on year
AI Can't Solve All Of Our Customer Service Problems (Yet)
While efforts to use artificial intelligence to drive customer service mean well, at this point, you still can't beat good, old-fashioned human interaction.
Functionality of the Product Matters Most For This Brand
Just as people adapt to cultural shifts, so must brands. Those need to be re-engineered to keep up with changing consumer habits.