Direct Mail
4 Marketing Triggers You Need to Set Up Now to Supercharge Your New Year
Triggered (or automated) marketing can have a domino effect on your leads and revenue. Here are four marketing automations to set up and knock down before the new year to supercharge your 2025.
3 Ways We Banished the Summer Sales Slump on Our Way to $100 Million
Slow season? Say sayonara! Here are three tried-and-tested methods to keep revenues high when your "slow season" hits.
Boomers: The Wealthy Client Group You Can't Ignore — Here's the Best Way to Market to Them.
Believe it or not, direct mail aligns perfectly with the preferences of Boomers.
3 Marketing Secrets to Maximize Revenue in the Month of Love
Attract more customers with these three proven marketing strategies.
3 Ways to Personalize Your Marketing for Higher Engagement
Use these three key tips to successfully incorporate personalization into your marketing.
This Powerful Marketing Strategy Will Help You Outshine Your Competitors and Make Your Brand More Memorable
Direct mail is stealing the show in the crowded marketing landscape. Here's why.
Forget Paying for Ads on Google and Facebook. Use These 6 Marketing Tactics Instead.
Too many businesses play it safe with the same old paid marketing strategies during this economically uncertain post-pandemic period. Break the tired routine with these six strategies.
How to Boost Your Business With Direct Mail Automation and Retargeting — a Detailed Beginner's Guide
What is direct mail automation, and how can it benefit your business? Here's an in-depth guide.
3 Unexpected Technology Duos That Will Supercharge Your Marketing
Here are a few marketing duos that will transform your marketing and boost your results.
Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
Book of the Week: 'The Direct Mail Revolution'
Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.
How This Direct-Mail Piece Packs a Small But Powerful Punch
Postcards can't hold much copy but when done right, you'll see your business grow.
The Secret to Getting Direct-Mail Prospects to Reply Immediately
Follow these tips, and you'll soon see replies flooding your mail box.
Why You Don't Want to Fail This Direct-Mail Test
To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.