Discounting: Page 3
Don't Risk Losing That Spark. Set Realistic Expectations With Customers Early On.
Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.
The Danger of Frequent and Predictable Discounts
When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Is Amazon's Prime Day Sale Shaping Up to Be a Dud?
Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle
Given competing sales from two of the world's biggest retailers, other businesses may be bound for slow traffic this week.
Amazon's New Prime Day Will Be a Massive 'Global Shopping Event'
Mark your calendars: It's on July 15.
How Retailers Are Adjusting Their Playbooks to Get Your Cash
Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Smart Retailers Know There Is Plenty of Action After the Holidays
Here are three promotions to boost sales after Santa Claus leaves town.
Lure Teetering Customers With Digital Coupons (Infographic)
Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Projecting a Great Customer Experience a Half Year Ahead
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
How This Theater Fills Its Empty Seats Every Night
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants
The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Why Discounts Are a Trick
Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Business Owners: Want to Offer a Black Friday Deal? Here's How.
Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.
Groupon Moves Deeper in the Discount Space With 'Freebies'
The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.