Finding Customers
Capturing the European Market: Why Trust and Creativity are the Key Levers for Branding Success
Consider these tips to help ensure that your branding is sending the right signals to the right people.
Want Loyal Customers? Try These 5 Ways to Inspire Them
When a brand does loyalty right, it's not just about loyalty. It's about belonging.
Silent Customers Bring Loud Profits — Here's Why Anticipatory Customer Service is Today's True Competitive Edge
Anticipatory customer service is the direct way to trigger the emotions that lead to customer loyalty. Here's how to make this ultimate level of customer service happen, again and again.
Your Customers Won't Trust You Unless You Embrace These 5 Strategies
Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.
3 Strategies to Keep Your Customers Coming Back For More
The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.
How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore
As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.
How to Align Business and Customer Interests for Long-Term Success
If you have to chase customers, they may be the wrong customers for your business.
Are the Days of Good Customer Service Over? These 7 Hacks Can Bring it to Life at Your Company
Blow away the competition by using customer service and customer experience to make your company stand out, and to build true customer engagement and loyalty — while inspiring your employees as well.
9 Hidden Reasons Your Customers Will Leave You
Understanding why customers are leaving your business takes attention, not assumptions. Read on for proven ways to catch issues early and keep more clients around for the long run.
3 Ways to Turn Your Customer Leads into Your Biggest Fans
Turning leads into fans isn't complicated. It requires setting the right expectations from the beginning and then exceeding them.
This Salesman Was Unimpressed with a Local Pizzeria, So He Bought It — and Then Built A $20 Million Restaurant Business
Sometimes, your inner voice that says, "I can do it better" is right. Here are three pieces of advice from a restaurateur who wants you to find similar success.
This Principle is the Secret to Making Your Customer Service Irresistible
Customers share a strong desire for recognition: to be seen, acknowledged and appreciated. If you incorporate this into your customer service approach, you're destined for success.
Why This Business Metric is Crucial to Understanding Your Business
In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement.
5 Essential Elements of Your Industry Trends Plan
What you need to include in the market analysis section of your business plan.
Its First Year, This Startup Struggled to Get 75 Clients. Five Years Later, They Have 18,000. Here's How They Did It.
Financial planning startup Facet knew they were targeting a huge untapped market. But getting clients wasn't as easy as they hoped.