Marketing Basics: Page 10

Marketing

Find Hidden Opportunities in the Senior Market

Learn how to research the market, i.d. trends, and get a resource guide to help you stay cutting-edge or start up your business today.

Marketing

How to Use Humor in Marketing

Humor can lead to a marketing grand slam--as long as it's done right.

Marketing

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.

Marketing

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.

Marketing

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.

Marketing

Price Isn't Tied to Your Product

When pricing your product, <i>who</i> you're selling is more crucial than <i>what</i> you're selling.

Marketing

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.

Marketing

You Never Know Whom They Know

Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.

Marketing

2009: The Year of One-to-One Marketing

Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.

Marketing

Use Small Actions to Get Big Results

When it comes to creating relationships with other companies, take a long-term approach.

Marketing

Influence the Influencers

Dust off those public-speaking skills and get ready to market your business.

Marketing

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.

Marketing

Targeted Marketing Gets Intelligent

Advertisers ride a brain wave called neuromarketing. But is it for real?

Marketing

Get Back to Business Planning Fundamentals

In a recession, it's important to know what adjustments to make to your business plan. Here are three fundamentals to remember.

Marketing

A Time To Market

A time to market your to-do list isn't complete without this key practice--and neither is your business.