Marketing Basics: Page 4
Answers to Your Important Content Marketing Questions
Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
How to Sell a Product: 5 Ways to Sell Itself
With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter
As part of National Small Business Week, Dorsey will join SBA Chief Karen Mills for a discussion of best practices.
Marketing ROI: Budgeting Your Money Wisely
Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
How to Become a Media Darling
A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
How to Turn Your Startup Into a Lean, Mean Marketing Machine
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably
Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
7 Tips for Writing Better Business Copy
From business plans to marketing copy, being aware of common mistakes can make you a better writer.
What You Wanted to Know About Marketing But Forgot to Ask
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
A Company That Makes User Analytics Simple
KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
4 Tips for Marketing to Millennials
How to make your product more attractive to young buyers.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
8 Things Startup Founders Should Know Before Writing a Book
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
How to Think Like Your Customer
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.