Marketing Basics: Page 5
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
A look at the different patterns in the purchasing behavior of men.
Should Your Business Have a Podcast?
With a low barrier to entry, podcasting may be a way to establish expertise.
Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
3 Content Marketing Lessons From Big Brands
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Last-Minute March Madness Marketing Tips
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
Why Startups Should Take a Big-Brand Approach to Marketing
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Branding's Cardinal Sins: 3 Common Mistakes to Avoid
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Marketing Strategies for the Future
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered
Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
7 Steps to Get Publicity for Your Business
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
How to Design Your Business Logo
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Finding Your Marketing Competitive Advantage
To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
How to Design a Marketing Strategy
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
How to Really Listen to Your Customers
A flexible response to a customer's needs plants a vineyard's new direction.
27 Expendable Phrases to Cut from Your Marketing Copy
Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.