Marketing Basics: Page 6
3 Things You Need to Know Before Getting Started in Local Mobile Advertising
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
The 10 Most Useless Buzzwords
You might want to drop these words and phrases from your business vocabulary -- starting right now.
What Retail Startups Can Learn From 'The Daily Show'
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
What You Don't Know About Sweepstakes and Contests May Hurt You
Five tips to conduct a successful promotion.
3 Lessons About Pricing From A&E's Storage Wars
What the popular show about bidding on storage units can teach you about getting the best price.
Webinar: Smarter Online Marketing With John Jantsch
Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
How to Convert Facebook Fans Into Paying Customers
Nurture your fans on Facebook and market to them through email.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
How to Compete with the Big Chains? Think Locally
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
When the Product Is the Marketing, and Vice Versa
Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.
Four Rules for Location-Based Marketing Without Creeping Out Customers
Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
In Amish Country, A Lesson in Niche Marketing
A business that caters to a specialized community offers lessons in narrowing the focus.
What 'Project Runway' Can Teach You About Business
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
The 10 Ds of Creating a Social Media Use Policy
Every business needs a social media use policy, and here's how to create one.
How One Business Is Expanding Beyond Its Local Market
What is your company doing that takes you outside the comfort zone?