Product Launch: Page 4
Why You Should Take a 'Wait-and-See' Approach to New-Product Launches
Instead of being first to the marketplace, being last may actually present more opportunities.
Why Mark Zuckerberg Runs 10,000 Facebook Versions a Day
In a rare interview on the podcast 'Masters of Scale,' the Facebook CEO shares how his obsession with testing everything has helped his company scale.
How to Build Buzz and Launch Your Company
Don't launch with a whisper; launch with a roar. Here's how.
6 Tangible Steps to Launch an MVP Product
A lackluster response from potential customers doesn't mean you've failed -- it just means you've succeeded at understanding what the market doesn't want.
3 Road-Mapping Sins That Could Kill Your Next Product
The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again
On top of cupcakes and macarons, the New York bakery chain just added muffins to its offerings.
Be Prepared for the Startup J-Curve
Don't abandon your plan the first time things don't go as expected.
The Art of Failing Well
Admitting mistakes is how we stretch and grow. Make the most of these critical learning opportunities.
5 Mistakes That Can Destroy Your Launch
Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Nintendo Shares Soar as New Pokemon Mobile Game Captures Hearts
Shares in the Japanese games company surged on Friday as consumers flocked to try out its new Pokemon GO smartphone game, raising hopes that the company's long-awaited shift into mobile gaming will pay off.
How Startups Can Bounce Back After a Failed First Launch
Bouncing back after you don't get the traction you need sounds so simple in hindsight. However, in the moment, it's an extraordinarily daunting task.
Now You Have An App That Takes Care Of Your Tricky Bills
Crownit launches its merchant app to streamlines the process of viewing, approving and rejecting bills on its platform.
The PR Secrets to a Successful Soft Launch
Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Droom Rolls Out ECO In Partnership With Carnation Auto
Unleashes an Army of Eco Ninjas as Droom Certified Auto Experts
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.