Targeted Advertising
Why the Death of Cookies Will Make Online Advertising Better
Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.
3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process
Increase your sales and become an authority in your industry.
Advertisers Are Focused on Feelings. Why Does That Matter?
Brands need to understand how mood-based ad targeting impacts consumers.
Your Face is the Future of Targeted Marketing. Here's Why Businesses Should Use Facial Recognition
Facial recognition technology compliant with global data privacy laws can open new doors for targeted marketing campaigns.
7 Pop-Up Ad Strategies for Advertising Success
Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website.
Why Niche Targeted Landing Pages Are So Valuable
What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?
You, Too, Can Be a Guest On a Popular Podcast – For $50,000
Some podcast guests are shelling out tens of thousands for exposure to a popular show's audience.
5 Ways AI Will Change the Digital Marketing Game in 2022
What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.
5 of the Easiest Ways to Make Data an Integral Part of Your Business' Digital Marketing
If your business is trying to market itself online without any kind of data-backed help, you're losing time, energy and cold, hard capital.
5 Tips for Selling Luxury Products on Facebook and Instagram
Choose your photography, influencers, audience and content wisely.
More Is Not Better: How to Effectively Target Retail Promotions
Relevance and value build a loyal customer base.
It's Not Too Late to Be an Early Adopter of YouTube Ads
Choose who sees your ad and what they are watching at the time.
7 Tips for Effectively Allocating an SMB Advertising Budget
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.
Facebook Has Changed and Your Digital Strategy Has to Adjust
Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.
How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.