Value: Page 10

Marketing

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.

Branding

3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.

Marketing

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.

Resumes & Interviewing

The 4 Most Common Mistakes Early Entrepreneurs Make

Here are a few errors newbie entrepreneurs make -- and how to avoid them.

Growing a Business

5 Behaviors of a Successful and Trustworthy Consultant

For a successful business relationship to get off the ground and thrive, both sides need to trust and respect each other.

Branding

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.

Starting a Business

For Your Startup to Thrive, You Need to Build Value for More Than Just Customers

Aim to provide substantial value to multiple other parties involved in the life cycle of your business.

Growing a Business

To Keep Your Startup Alive, Keep Creating Value

Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.

Growing a Business

7 Principles for Propelling Your Startup to Success

Enterprises like Google, Netflix and Apple seem to follow them and you should, too.

Thought Leaders

3 Questions to Ask Yourself Daily as You Roll Out of Bed

What's the first thing you say, think or do when you wake up each morning? These queries can change your life -- and someone else's.

Growing a Business

Find Ways to Lift Profit Margins Without Much Effort

Companies tend to try to control multiple factors at once, when they should try to identify where the biggest erosion is coming from.

Branding

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.

Branding

The Secret to Career Success Is Knowing Your 'Fascination Advantage'

Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'

Buying / Investing in Business

More Money, More Problems: The Down Side of a Mega Valuation

The bragging rights may be tempting, but achieving a jaw-dropping valuation for your company can cause problems down the line.

Starting a Business

Trim the Fat From Your Startup

The lean movement is often associated with big business, but its principles can work for small companies, too.