Value: Page 3

Thought Leaders

Making More Money Isn't Going to Solve All Your Company's Problems

Money is not always what it seems. You would do better aiming to earn purchasing power, not pursue more dollars.

Leadership

How to Become the Leader You Envision Without Sacrificing Your Values

Even if you've spent years in upper management and leadership, you'll need to keep developing your values so your personal and professional lives align.

Leadership

How to Develop Viable Corporate Values That Will Inspire Employees

Every business is unique, and there is no universal template, but some ideas may be helpful for other entrepreneurs and their teams.

Marketing

3 Marketing Pricing Strategies That Will Win You More Customers

You're probably pricing your products and services the wrong way.

Thought Leaders

How to Retain Clients Longer Using the Lifetime Value Principle

Keeping clients is cheaper than finding new ones.

Thought Leaders

How to Become an Entrepreneur Who Doesn't Think About Costs

It's natural to think of costs as necessary and to focus on covering them. But a better plan is to focus on value. (Costs are, ultimately, chosen.)

Growing a Business

Why Your Prices Should Be More Like the Local Pizzeria

The local pizza place isn't do custom pricing, so why are you?

Business Ideas

How to Compete in a Competitive Industry

If you can come up with a truly unique idea, this is a gateway to success with enormous potential. With no competition, you'd have exclusive access to your target customers. But truly unique ideas are rare.

Growing a Business

4 Lessons Multiplatinum Producer Tainy and Music Exec Lex Borrero Taught Me About Success

The music-biz duo discuss how to thrive as artists and as entrepreneurs.

Social Media

Attracting Affluent Clients on Social Media

How to create content to attract high-paying affluent clients who are ready, willing and able to pay you what you are worth.

Social Media

Position Yourself as a Pro Worth Knowing on Social Media

Use these simple tips when connecting online and build a community that remembers your name.

Thought Leaders

How to Grow Your Entrepreneurial Superpower

Recognize that your job is to facilitate value for the customer and on their terms.

Growing a Business

How Do You Measure Value? 3 Not-So-Obvious Objectives (and Results) You're Missing Out On

As you assess your business at year's end, look beyond the typical numbers for gauging performance.

Starting a Business

'Camel Startups' Put a High Value on the Quality of Their Products

Customers are willing to pay for reliable, safe and efficient products. Know your worth.

Starting a Business

Market Optimization Is the Way to Boost Your Late-Career Startup

What's vital in this process is defining your company's mission, goals and values in advance.