Value: Page 6
Staying in Your Lane: Why Startups Must Stay Focused
Your company can't solve every problem for every consumer. Make intentional decisions about which opportunities you'll pursue.
Effective Email Strategies for Startups Marketing on a Budget
Develop personas, and write customized emails that offer genuine value.
When Scaling Your Company, Here's How to Never Lose Sight of Why Customers Fell in Love With Your Business in the First Place
Laura Ashley, Nokia and many others faltered while growing their company. Here's how to not make their same mistakes.
How These Entrepreneurs Turned Their Passion into A Purpose
Eureka moment comes in people's life to turn their world upside down.
Time to Sell Your Business? You'll Need Metrics.
Your enthusiasm for what you've built will get buyers excited but they'll need numbers too.
3 Lessons for Entrepreneurs to Overcome Scaling Issues
Price for where you want to be, not where you are.
Why You Shouldn't Always Charge to Speak and Write
Doing the work for exposure is how you command a big fee later.
10 Powerful Business Networking Skills to Build Rapport Quickly
Effective networking never happens by taking. It happens by giving.
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
How to Transform a Legacy Organization Into a Legendary Company
Startups are the business fixation of our time but a history of achievement is still the the best foundation for future of greatness.
4 Reasons Why Raising Your Price Is a Brilliant Marketing Move
Charging less than your competitors signals potential clients that you doubt the value of what you offer.
'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business
The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
Should Small Businesses Speak Out on Controversial Topics?
Speak your mind, but don't be surprised when people want to give you a piece of theirs.
#4 Simple Steps to Maximize RoI from Any Conference
Maximizing RoI means reaching out to only those companies in which you can be a significant value-add
Elon Musk Reportedly Gave His Assistant a 2-Week Test When She Asked for a Big Raise -- What Happened to Her Is an Important Lesson in Salary Negotiations
In his 2015 biography, Ashlee Vance shares the story of how Musk stopped working with his longtime executive assistant in early 2014.