Marketing - Page 10
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
Here's How I Drove My Company's Revenue By Taking One Often-Overlooked Step
More and more brands are tapping into the earning power of paid certifications. Here's how yours can, too.
The Side Hustle She Started in a High School Locker Room Hit Multimillion-Dollar Revenue — and Taylor Swift Is a Fan: 'Invest in Yourself'
Elena Bonvicini, now 25, was inspired to start her side hustle during a 2016 visit to her grandparents in Wisconsin.
When This Energy Drink Changed Its Packaging, Sales Skyrocketed to $40 Million. Here's Why It Worked.
Hiball learned an important lesson: "Know what you are, and what your differentiation is."
These Two Cousins Quit Their Day Jobs to Start a Women-Owned Whiskey Company. Here's How They Got Major Backing and Built a Thriving Community Based on Inclusivity.
In a world where whiskey has traditionally been viewed as a "man's drink," cousins Anna Axster and Wendelin von Schroder are crafting a narrative that opens the door for all whiskey enthusiasts.
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5 Key Personal Branding Lessons From the Harris-Trump Debate
The Harris-Trump presidential debate offers us all unexpected lessons in personal branding. As entrepreneurs and leaders of our organizations, learning how to build and manage our perception is key.
Authenticity Beats AI — Why Using Real People in Your Content Can Generate 35% Higher Conversion Rate Compared to AI-Generated Content
The allure of quick solutions like AI-generated faces and stock footage is stronger than ever. But as tempting as it may be to take these shortcuts, are you willing to sacrifice authenticity for convenience?
4 Steps to Building a DIY Marketing Plan That Really Works
Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty.
Your Fast Pass to Better SEO Rankings — a Lifetime of SiteGuru Help Is Just $69
Transform your website's performance with step-by-step SEO guidance.
5 Strategies That Helped Me Achieve 10x Returns on My Marketing Efforts
These five marketing tactics have delivered remarkable returns for my business.
Customers Are Changing – Is Your Business Ready?
Follow these four strategies to adapt to changing customer demands and leverage them for success
How to Create a Winning Content Strategy Aligned with Your Buyer's Journey
This article details the importance of aligning content with the customer journey for long-term success, from top-of-the-funnel content that captures attention and builds awareness to bottom-of-the-funnel strategies that foster loyalty and drive conversions.
AI Slop is Everywhere We Look — Here's How Businesses Can Avoid the AI Slop Cycle
AI slop is the latest iteration of digital clutter. It's the filler content produced by AI tools that prioritize speed and quantity over substance and quality. Here's how to avoid it as a business owner.
Your Current Marketing Plan May Not Work Overseas — Copy Strategies From Spotify and Snickers to Succeed Anywhere
Drawing on inspiring examples from leading brands and our own successful expansions into various markets, here are some insights to help you expand your business globally in the most effective way.
3 Recession-Proof Lessons We Can All Learn From the Medspa Industry
As aesthetic dermatology becomes normalized, this sector is set to withstand economic fluctuations.
