Marketing - Page 4
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
How Did a Hole-in-the-Wall Company Suddenly Pop Up, Like, Everywhere to the Tune of $100 Million? It's an Earful!
Louisa Schneider punctured the market, so to speak, by treating piercing like a medical procedure.
4 AI Tools (Hint: It's Not ChatGPT) Any Business Can Use To Make Videos Look and Sound Professional
Do you have great video content but no videographer or professional editor? Here's how to make your videos look like you do.
3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers
Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.
The Secret Power of Video Content for Franchise Growth — 4 Types of Videos You're Probably Missing
Video isn't just a "nice to have" for franchise brands anymore — it's essential. But not all video does this equally well and too many franchises aren't using it to its full potential.
More Posts on Marketing
Want to Attract Gen Z Customers? These 3 Factors Matter Most.
Businesses should prepare to meet the needs of this demographic cohort, starting with these 3 factors.
How to Start a Coaching Business Without Coming Off Like a Snake Oil Salesman
In a world full of hype, building a credible coaching business that clients trust can be challenging. Here's how to stand out authentically, avoid common pitfalls and grow a business that makes a real impact.
Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.
Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.
3 Secrets to Finishing the Year Strong — Make These Smart Moves to Boost Your Revenue in the Final Quarter
Three guiding (and little-discussed) principles this founder and CEO has used to grow her business from nothing to over $100 million. Spoiler alert: It's never too late!
How to Build a High-Converting Landing Page — The Design Tips and Best Practices You Need to Know
Use these essential tips to create effective, conversion-focused landing pages.
4 Simple Steps to Turn Your Company's Origin Story Into a Talent Magnet
Here's how your business can stand out to job seekers.
How to Leverage AI for Content Creation While Avoiding Potential Risks and Penalties
This article explores the dual promise and risks associated with AI-powered content creation, emphasizing the need for a balanced approach to maintain SEO effectiveness while avoiding potential penalties.
PR vs. Marketing — Which One Delivers Better ROI for Your Business?
PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget.
Thought Leaders Are Encouraged to Share Personal Stories — But Can It Go Too Far? Use These 3 Tips to Open Up Without Oversharing
Entrepreneurs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?
8 Budget-Friendly AI Tools to Boost Your Marketing
The utilization of AI for marketing has only grown, but many small businesses may wonder how to afford it. Fortunately, there's a wealth of AI options available that can enhance marketing efforts and improve efficiency without significant investment.
Your 2025 Media Strategy Needs These Things to Survive
As organizations prepare for 2025, this guide provides actionable insights for achieving a synergistic and impactful marketing strategy in the evolving digital landscape.
