Advertising: Page 6
How This Ad Agency Got the Attention of An Entire Nation
The Blank Edition campaign has become part of the Lebanese zeitgeist.
'I Don't Accept Bullshit Like That': This Executive Director's Family Doesn't Support Her Work, But She Won't Stop Fighting for Underrepresented Creators
Executive director of Free the Work Pamala Buzick Kim isn't afraid to have the hard conversations that drive long-term change.
Need to Revamp Your Brand's Messaging? Look at What's Trending
In our 'Creative Conversations in Advertising' series, award-winning Creative Director Tescia Deák and Entrepreneur magazine Editor-in-Chief Jason Feifer talk about the power of hijacking cultural trends.
How This Agency Is Using Creativity to Inspire Greatness in Others
In this episode of 'Anatomy of an Ad,' FCB Chicago Chief Creative Officer Andres Ordonez discusses the award-winning 'Boards of Change' campaign.
Great Ads Are About Consumers, Not Technology
Too many of us have put technology first, ignoring the user experience and what consumers actually want. These tips will help you get back to the basics and focus on people, not tech.
How a Throwaway Joke Became an Award-Winning Ad Campaign
In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.
You've Got 8 Seconds to Grab a Customer's Attention. Here's What to Do.
Get started using these five tips.
The Key to Effectively Communicating Important Messages Is All About Simplicity
In our 'Creative Conversations in Advertising' series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.
How to Deliver a Serious Message Through Humor
In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.
What Comes After 5G? Here's What Your Business Should Be Exploring Now
The long-awaited acceleration of 5G deployment is finally here.
Want to Get Customers' Attention? Tell Them a Great Story.
In our 'Creative Conversations in Advertising' series, award-winning creative director Josh DiMarcantonio and Entrepreneur magazine Editor in Chief discuss the power of storytelling.
What Are Surrogate Ads And Why Is the Government Against It?
The government has announced a slew of measures to curb misleading advertisements and endorsers by banning surrogate advertisements under the Consumer Protection Act
How Do You Get People Excited About a Product That Doesn't Exist?
In our series 'Anatomy of an Ad,' producer Liz O'Connor breaks down the components of the award-winning True Name by Mastercard campaign.
Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback
A return to traditional marketing methods is proving popular in a number of industries.
The Importance of Print Media and How It Can Benefit Your Brand
Don't skip out on printed brand materials, you could be missing out on major brand opportunities!