Advertising: Page 7
How Do You Get People Excited About a Product That Doesn't Exist?
In our series 'Anatomy of an Ad,' producer Liz O'Connor breaks down the components of the award-winning True Name by Mastercard campaign.
Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback
A return to traditional marketing methods is proving popular in a number of industries.
The Importance of Print Media and How It Can Benefit Your Brand
Don't skip out on printed brand materials, you could be missing out on major brand opportunities!
What's Driving Advertising M&A in the Year Ahead
The evolving media landscape is creating new opportunities for revenue, influenced by several converging factors. This has laid the groundwork for unprecedented advertising-related M&A activity this year.
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
How Civil War-era "Decoration Day" morphed into the mattress-filled Memorial Day we know now.
How AI Ads Are Disrupting Marketing
AI marketing is a new way to reach customers that is much more personalized, targeted and engaging than traditional methods.
Nike cumple 50 años y lo festeja con un spot dirigido por Spike Lee (¡y protagonziado por Mars Blackmon!)
El personaje creado para una campaña publicitaria de los años 80, está de vuelta para celebrar las cinco décadas de la marca.
How to Use Pop-Up Ads Without Annoying Your Visitors
Capitalize on the benefits of a pop-up ad without irritating or turning off your audience.
How Marketers Can Prepare for the Removal of Third-Party Cookies
The removal of third-party cookies will force marketers to revisit their advertising strategies.
How to Identify, Report and Manage Ad Fraud (and Why It's Important)
Ad fraud costs online retailers billions of dollars globally each year. Here's how to protect yourself and your company from losing out to the bots.
Los ingresos publicitarios de YouTube están a la baja, ¿TikTok tiene la culpa?
La empresa asegura que la desaceleración de la plataforma está ligada al entorno global con problemas en la cadena de suministros, inflación y guerras, pero no habla de su agresiva competencia.
YouTube ad revenue is down, is TikTok to blame?
The company assures that the slowdown of the platform is linked to the global environment with problems in the supply chain, inflation and wars, but does not mention its aggressive competition.
According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising
This is an important segment of the population with purchasing power that is practically ignored by advertising campaigns.
3 Big Reasons Social Media Is Critical to Your Multi-Touch Marketing Strategy
As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach.