Consumer: Page 4

News and Trends

Why India should start using online Tribute services

By collating messages, videos, and pictures of and for the deceased, online tribute services are ensuring the bereaved family, and friends and relatives of the deceased get their closure and solace, from any corner of the world, even if they have not been able to attend the funeral

Business News

Low-Calorie Beer and Tobacco-Free Chew: Why 2020 IS The Year for Healthy-Alternative Startups

Consumers are more cognizant of what they put into their bodies, and the demand for products that shake up the status quo continues to expand, exponentially.

Marketing

How to Build a Brand Story That Buyers Emotionally Connect With

Reaching prospective consumers on a deeper level can lead to increased loyalty and more sales.

Technology

Consumer Lending Companies Riding On Machine Learning Platforms To Manage Risks

The traditional analytical techniques of assessing borrowers' profiles have become obsolete owing to increased complexities involved while dealing with tonnes of data.

Entrepreneurs

Agility Matters: Five Mindset Shifts Entrepreneurs Must Make To Succeed

With 2020 also signifying the start of a new decade, one in which digitization is set to transform the business world, there's even more reason to address the strategies designed to drive us forward.

Leadership

How to Empower Your Employees to Be More Customer-Centric

A five-step plan for ensuring teams take the reins on consumer relationships.

News and Trends

Asia 2020: 5 Things to Watch Out for in the Consumer Sector

Consumer is going to be an interesting space to watch in 2020 as companies undertake rapid tech innovation for a piece of the buyer's wallets

Marketing

How to Market Taboo Products

Tips from successful campaigns promoting everything from shapewear to prostate health.

Growing a Business

5 Strategies to Keep Your Customers Long-Term in 2020

From flash sales to follow-ups, a handful of methods to ensure consumer loyalty in the coming year.

News and Trends

Notwithstanding Consumption Slowdown, This VC Still Bullish On the Space

Bengaluru-based Fireside Ventures focuses solely on companies in the consumer space, with some of their star investments being lifestyle electronics start-up Boat and health foods brand Yogabars.

Growing a Business

The Moving Target of Customer Expectations

As consumer needs and wants evolve, so must your business.

News and Trends

Key Trends, That Are Changing The Future Of Corrugated Packaging Industry

The industry is expanding around 3.7 per cent per annum to reach the estimation of $300 billion in 2023

Growing a Business

Now's the Time to Rev Up Your Holiday Supply Chain

Don't wait until the last Thanksgiving minute.

News and Trends

How a Direct-To-Consumer Mattress Start-up Raised INR 11 Cr In Funding

The start-up intends to use the funds for brand building, launching new products and growing the management team.