PR strategy: Page 3

Growing a Business

The Role of PR in Successful Product Launches — Strategies and Best Practices

By executing a comprehensive PR campaign, brands can generate buzz, build credibility, and create a strong foundation for their product's success in a competitive market.

Growing a Business

3 PR Strategies to Help Your Startup Attract Investors

Here are three ways pre-launch startups can use PR to secure funding.

Growing a Business

5 Common Misconceptions About Public Relations

There are several misconceptions surrounding the field of public relations that can hinder entrepreneurs from fully leveraging its power.

Marketing

How Real Estate Agents Can Effectively Leverage the Power of Public Relations

In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients' trust is crucial for success.

Starting a Business

I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business

PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.

Operations & Logistics

How Public Relations Builds Trust and Credibility for Your Startup

Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business

Marketing

5 Questions to Ask a PR Pro Before Hiring Them

You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.

Marketing

PR Isn't Rocket Science -- But Elon Musk Wants You to Think It Is

Reading between the lines of Musk's public disdain for public relations and manufactured press.

Marketing

How You Can Help Your Public Relations Provider Help You

A successful public relations effort requires input and engagement from both the PR provider AND the client. Here are seven ways a client can help their public relations provider help them.

Marketing

The A-La-Carte Approach to Public Relations Is a Game Changer for the Industry

The a-la-carte PR revolution allows established or up-and-coming firms to capitalize on their relationships with media outlets to provide guaranteed publications and transparency with clients.

Marketing

Mastering Public Relations — A Comprehensive Guide to Boosting Your Brand's Reputation

Here is a comprehensive guide to help you develop a strong PR strategy and boost your brand's reputation.

Operations & Logistics

How to Select the Right PR Partner in Today's Economy

While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.

Operations & Logistics

5 Reasons Why This Metric is the Future of Public Relations

The measure of a brand's reputation has changed significantly. Here's what you should look out for.

Marketing

3 Crucial First Steps You Need to Take to Nail Your PR Strategy

You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.

Leadership

Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense

Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.