PR strategy: Page 5

Marketing

Align These 2 Communications Keys to Fast Track Your Business's Success

Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.

Science & Technology

Harness the Power of New Public Relations Technology

Technology is here to help. Embrace it and watch your client list grow.

Starting a Business

Should You Start With PR or Marketing First?

With five startups under my belt, this is what I've found works best.

Marketing

Here's the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture

If you have no place to authentically enter the conversation or connect with that cultural moment, don't do it. Sitting on the sidelines for that moment could be the best decision you could make in the new year.

Marketing

5 Things You Should Never Say to a Journalist

Here's what you should avoid when communicating with the media as part of a PR campaign.

Business News

Free On-Demand Webinar: How to Make Low Cost PR & Promotion Work for You

Join Craig Corbett, Principal at Publicize & Company, as discusses the best ways for new businesses to promote their businesses, get media attention, and reach the right audiences.

Marketing

Working With PR: Top Tips To Manage Your PR Personnel

Here's how you can ensure you are maximizing the relationship with your own PR personnel, whether it's in-house or through an agency.

Growth Strategies

The Role of PR in the Changing B2B Landscape

A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow

Franchises

Why PRs & External Sources Are Important For Your Business

Setting up your business isn't a small feat

Marketing

This Ingenious PR Strategy Will Improve Your SEO

Public relations isn't just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget.

Starting a Business

Roles of PR, SEO & Marketing Teams in a Start-up

No matter which industry you are dealing in, an increasing need for search engine optimisation can't be avoided

Marketing

Marketing Without PR Is Like A Dream Without A Goal

A company with marketing and no PR is akin to having a store that no one knows about.

Social Media

Here's How Your Personal Reputation Is At Risk On Social Media Networks!

Your personal reputation has direct impact on the product/service, you are associated with and vice versa.

Social Media

How to Gracefully Handle an Online PR Crisis

Follow these practices to best handle any issues that may arise from a crisis.

Operations & Logistics

Pump up Your PR: Put Some Narrative into Your PR Announcements

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.