PR strategy
The Hidden Drawbacks of Digital PR — Here's What Agencies Aren't Telling You
Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results.
6 Marketing Problems Brands Face and How to Solve Them for Success
Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.
How to Ensure Ethical and Professional Business Practices with Your PR Firm
Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.
5 Steps to Creating More Inclusive PR Campaigns That Resonate With Your Customers
Creating inclusive PR campaigns is essential for reaching a diverse audience and staying relevant in today's market.
How Corporate Social Responsibility Can Help Build a Positive Brand Image
A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.
6 Ways to Use the Power of Storytelling in Your PR Campaigns
It's not a new message, but it's an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR speaks to people much louder than advertising slogans, graphs and charts, or sales pitches.
3 Metrics That Matter When Measuring the Success of Your PR Campaigns
ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.
The Best Way to Distribute Your Press Releases — PR Firm or Cheap Wire Service?
A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.
PR Guide for AI Startups — How to Dodge Pitfalls and Shine in a Crowded Market
Here are five common PR mistakes AI startups must avoid.
6 Things Every Brand Should Understand About PR
Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.
5 Ways to Get Ahead of Your Competition by Making a Lasting Impression on Your Clients
No matter what kind of entrepreneur you are, no matter what kind of business you have, there are likely lots (and lots) of others who do the same thing you do. That's why it's so important to differentiate yourself from your competition in any and all ways that you can.
How PR Can Build Trust and Credibility for Real Estate Brands
Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands.
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
Why AI-Forward Communication is the Future of Public Relations
Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.
7 Proven Strategies to Rehabilitate Your Shattered Online Image
Rehabilitating a shattered online image is more than just fixing things — it's about taking back control over your story. You need to face the harsh reality, make a heartfelt apology, dive into online spaces, find lessons in tough times, rewrite your story sincerely, spread positivity online — and embrace change.