Public Relations: Page 5
Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.
How to Increase Your Brand's Exposure By Integrating These 2 Tools
Social media excels in direct communications with consumers, while PR builds brand trust and fosters lasting customer loyalty. Together, they form a powerful combination for brand success.
How to Get Your Brand Featured in Any Publication
Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.
7 Strategies for Being Proactive (Instead of Reactive) in Shaping PR Narratives
This article aims to exemplify the importance of "futurecasting" in public relations, highlighting its importance in today's fast-paced world.
The Role of PR in Successful Product Launches — Strategies and Best Practices
By executing a comprehensive PR campaign, brands can generate buzz, build credibility, and create a strong foundation for their product's success in a competitive market.
Your Public Messaging Strategy Starts With Your Inner Circle
Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.
The 5 Principles You Need to Create a Magnetic Brand Image
Use these strategies to help your business shift from looking for new clients to having new clients look for you.
3 Powerful PR Tools Small Businesses Can Use to Soar to New Heights
Discover the key tactics and best practices for leveraging social media, content marketing and paid media in your PR endeavors to catapult your small business to new levels of success.
A Practical Guide to Preparing Your Brand for National Media Exposure
From preparing your website for an influx of traffic to updating your social media profiles, we'll cover the key areas you need to focus on to ensure your brand is ready to shine when the spotlight hits.
3 PR Strategies to Help Your Startup Attract Investors
Here are three ways pre-launch startups can use PR to secure funding.
Your PR Is Doomed Without a Consistent Digital Strategy. Here's Why.
Here's why launching a digital PR campaign won't make sense until you've established a solid and consistent digital strategy.
5 Common Misconceptions About Public Relations
There are several misconceptions surrounding the field of public relations that can hinder entrepreneurs from fully leveraging its power.
How Real Estate Agents Can Effectively Leverage the Power of Public Relations
In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients' trust is crucial for success.
How AI Can Augment Human Creativity with Efficiency
Generative AI platforms are revolutionizing the PR industry by automating the job's most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.
5 Creative Ways to Earn Media Coverage Even When You Don't Have News
Positive, ongoing media coverage is more than just good brand awareness — but most organizations don't have news to share all the time. Marketing and PR teams need to get creative to keep that media coverage coming. Here are a few ideas.