Public Relations: Page 6
How AI Can Augment Human Creativity with Efficiency
Generative AI platforms are revolutionizing the PR industry by automating the job's most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.
5 Creative Ways to Earn Media Coverage Even When You Don't Have News
Positive, ongoing media coverage is more than just good brand awareness — but most organizations don't have news to share all the time. Marketing and PR teams need to get creative to keep that media coverage coming. Here are a few ideas.
5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters
Building genuine relationships with journalists is essential in today's digital media world.
I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business
PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.
How Public Relations Builds Trust and Credibility for Your Startup
Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business
In a Downturn, It's Not Enough to Have Good Financials — Brand Visibility Is the New Currency.
Visibility has proven to be tied to making more money and being more successful. I've been asked by many founders how they can generate visibility successfully and quickly, so here are my tips.
5 Questions to Ask a PR Pro Before Hiring Them
You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.
5 Key Tips to Restore Your Reputation After a PR Crisis
A PR crisis is always negative, but by using these five tips, the damage can be limited.
How to Stop Your CEO's Reputation From Damaging Your Business
Amidst company leaders going viral for callous and unsympathetic communication, here's how to make sure your CEO's reputation is helping, not hindering, your company.
After Her Brother's Death in Iraq Became News, a PR Strategist Learned Firsthand Why the Way We Tell Stories Matters — and It Changed Her Career
Ami Neiberger, a communications strategist and media-relations expert for more than 20 years, says there's a "fine line to walk" when it comes to sharing our most vulnerable moments.
How Modern PR Differs From Traditional PR — and Why It's a Crucial Part of Any Successful Business Strategy
In this article, we'll explore what modern public relations means, how it differs from traditional PR, and the role it plays in today's rapidly evolving digital landscape.
How You Can Help Your Public Relations Provider Help You
A successful public relations effort requires input and engagement from both the PR provider AND the client. Here are seven ways a client can help their public relations provider help them.
5 Secrets Your PR Team Won't Tell You
Making a brand a household name requires unwavering commitment. Does your PR team have fervor and devotion?
How to Make a Side Income as a Public Speaker
Even if you never imagined yourself as a public speaker, it could be an amazing money-making opportunity for you.
The A-La-Carte Approach to Public Relations Is a Game Changer for the Industry
The a-la-carte PR revolution allows established or up-and-coming firms to capitalize on their relationships with media outlets to provide guaranteed publications and transparency with clients.