Marketing - Page 6
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: 'There's No Better System Than Nature'
With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.
When The FDA Changed a Rule, This College Dropout Tried Making a Common Medical Device for Cheap. Now He's In Walmart, With Over 1 Million Customers.
Ishan Patel saw a big business opportunity, and a way to change people's lives. But to get into the country's biggest retailer, his company Audien Hearing needed to jump through some serious hoops.
What Would You Tell a Therapist If You Were Anonymous? A Lot, This Founder Realized, and It Helped Her Raise $53 Million.
Zeera's audio app has the same clinical outcomes as one-on-one therapy, but is done anonymously, which makes more people want to seek out help.
Want Your Online Returns Picked Up From Your House? This Company Is Already Making It Happen In 40 U.S. Cities.
Optoro helps giant retailers like Ikea and Best Buy manage online returns. Now, CEO Amena Ali is rolling out their at-home pickup service.
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People Told Her, 'Why Don't You Make It a Charity? This Isn't a Real Business.' Now Her Women's Sports News Startup Has Raised $13 Million.
Haley Rosen founded Just Women's Sports for fans like herself. She was certain that if she created quality content, the audience would come.
Her Startup Was 'Not the Sexiest Silicon Valley Situation.' Then She Identified a Universal Problem, and Revenue Grew 10x In a Year.
Allison Lee didn't plan to start a sustainability-driven business. But she started (Re)vive when she heard retail customers talking about their biggest problem: returns. "They were like, 'I need to fix this, like, yesterday.'"
It Started With a Simple Question: 'What Is Your Life's Purpose?' Now, Their Company Is In 500 Target Stores
Russell Gong and Achal Patel founded Cabinet Health with the belief that, "When you start to unpack where the actual social problem is, the business will follow."
She Saw the AI Revolution Coming — and Created a Company to Help People Use It Easily. Now It's Worth Half a Billion Dollars.
Lin Qiao's company Fireworks AI lets customers build generative AI products with simple prompts.
How Two Friends Turned a Passion for Jumping Into Freezing-Cold Water Into $100 Million in Revenue
Ryan Duey and Michael Garrett took the "ice bath" trend and turned it into the "cold plunge movement" with their company Plunge.
This Serial Entrepreneur Had His Identity Stolen. It Led Him to Build a $1.5 Billion Company That Keeps Families Safe Online.
Hari Ravichandran's Aura helps its customers avoid situations like the one he found himself in 10 years ago.
He Wanted to Create a New Way for Homeowners to Turn Their Equity Into Cash. He Ended Up Unlocking $1 Billion.
Traditionally, to get cash out of their home, owners had to apply for a loan or a line of credit and make monthly payments. With HomeTap, Jeffrey Glass created a less stressful, more accessible option.
Her Husband Was Diagnosed With ALS, And She Knew Cutting-Edge Treatments Would Extend His Life. Now, Her Company Helps Others Get Care.
Sandra Abrevaya and her husband Brian Wallach started Synpaticure to help patients with neurodegenerative diseases access expert doctors, trials, and cutting-edge treatments, along with support for caregivers.
After Shocking Himself While Swapping His Light Switches, He Found a Solution. Now His Products Help Homes Sell Faster.
Derek Richardson thought it should be as easy to change light switches as it is to change light bulbs. Now his company Deako's smart modular lighting is being installed in 10,000 homes a month.
How Did a Hole-in-the-Wall Company Suddenly Pop Up, Like, Everywhere to the Tune of $100 Million? It's an Earful!
Louisa Schneider punctured the market, so to speak, by treating piercing like a medical procedure.
She Offered a New Solution to a Problem as Old as Humankind. Now She's Made Over $7 Million In Revenue.
Monica Williams and her cofounder Dana Roberts created RedDrop because they believed tween girls deserved a better experience of getting their periods.