Marketing - Page 7

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Marketing

Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today's competitive landscape.

Marketing

How a Single PowerPoint Raised $300 Million for This Founder

Brandtech Group CEO David Jones explains what led him to leave his executive comfort zone to build an AI-powered tech empire from scratch.

Branding

You Don't Need Thousands to Turn Your Business Idea Into Reality — Here's How I Did It on a College-Kid Budget

From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.

Growing a Business

How This CEO Breathed Life Into a 75-Year-Old California Ice Cream Brand Without Losing Its Nostalgic Identity

McConnell's Fine Ice Creams CEO Michael Palmer talks about revitalizing the brand for a new era and rethinking social media strategies.

More Posts on Marketing

Marketing

5 Key Tips for Building a Successful Customer Loyalty Program

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.

Marketing

Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them

Exceptional marketing happens in the details — here's how brands can use details to pack a punch and boost memorability.

Marketing

Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.

Science & Technology

How AI-Driven Personalization Is Transforming the Retail Industry and Enhancing Customer Experiences

AI will be one of the driving forces behind maximizing personalization and changing the face of retail as we know it today.

Growing a Business

Outrank Competitors in Your Niche with These SEO Tweaks

If your business targets a niche market, your SEO should, too. Try these strategies to maximize your resources and reach your target audience.

Marketing

What to Do When Your Marketing Efforts Keeping Failing

Failure is part of the marketing, but there's a way you can bounce back quicker and smarter.

Marketing

Why The 'Freeze to Death' Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What Entrepreneurs Can Learn From It

Edgy, unconventional and highly shareable content is why this might be one of the coolest brand collaborations of the year.

Marketing

How to Harness the Power of Account-Based Marketing, Even With Limited Resources

Inbound marketing has its place, but account-based marketing (ABM) is a winning strategy to consider for B2B brands and the entrepreneurs who lead them.

Marketing

7 Marketing Strategies to Help Your Startup Grow and Scale

Mastering marketing is about testing, adapting and staying ahead.

Growing a Business

How Getting Featured In The New York Times Led to the Demise of My Brand

We seemed to be rocking it — lots of press, major partnerships. Then we learned a harsh lesson.