Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
Don't Bank on Holiday Sales to Save Your Bottom Line — Here's How to Engage the Discount-Driven Customer Year-Round
Consumers are expected to hit holiday spending records this year with more shoppers than ever looking for deals. Instead of focusing on what's directly in front of them, retailers should be looking ahead to the next holiday season and offering deal-hunting solutions year-round.
Free Webinar: January 23 | Double Your Sales by Turning Skeptics Into Customers
Discover how to identify real objections versus smokescreens and learn how to transition objections into opportunities for trust and rapport.
How to Start a Side Hustle With Facebook, From 4 People Who Did It and Are Earning More Than $1 Million a Year
More than a third of U.S. adults have a side hustle — and online opportunities abound.
There's a Loneliness Epidemic — And These Co-Founders Are Tackling It With Pickleball
Charlotte, North Carolina's Rally has pickleball, gourmet food, craft cocktails and a welcoming community atmosphere.
More Posts on Marketing
Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)
If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.
How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups
Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.
You Could Be Wasting Thousands of Dollars on This One Marketing Mistake — Here's How to Avoid It
Do you dive right into marketing tactics before coming up with a clear strategy? Don't put the cart before the horse — here's how to build a solid foundation for effective and focused marketing.
This Couple Wanted to Make an Everyday Household Product 'Unquestionably Better.' Now Their Business Sees Over $200 Million Annual Revenue: 'Obliterated Our Goals.'
Scott and Missy Tannen, co-founders of luxury bedding brand Boll & Branch, weren't impressed with the products on the market — so they created their own.
5 Critical Mistakes to Avoid When Giving a Presentation
Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.
Want to Reach More People? Here's a Marketing Expert's Strategy for Every Platform — From Amazon to ChatGPT.
Here's a comprehensive breakdown of all the main platforms you should be considering and how to find success with each of them.
How to Keep Eyes on Your Business Even When Google's Algorithm Changes, According to a Marketing Expert
If you're only optimizing for Google, you're missing where your audience is spending their time.
Stop Chasing Subscribers — Start Making Money With These Newsletter Hacks
Here's how operators profit from newsletters by turning acquisition costs into revenue and leveraging one audience to build multiple assets.
Your Most Powerful Marketing Weapon Is Hiding in the Finance Department — Here's Why
Transform your marketing leadership by turning finance from a barrier into a strategic ally. Learn how aligning with your finance team can drive unprecedented growth and innovation.
How Connecting With the Right Audience Drives Long-Term Business Success
Here's how targeted lead generation can help you unlock higher conversions, stronger brand loyalty and scalable growth.
5 Effective Strategies to Boost Your Business's Online Presence
Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.