Branding - Page 4
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
Goldfish Crackers Wants to Hook Millennial Snackers With New 'Chilean Sea Bass Crackers'
The maker of the highly binge-able crackers casts its net to snag more snackers with a hilarious campaign.
Did This Entrepreneur Find the Holy Grail for Burning Fat? Find Out What the 'Elevator Pitch' Judges Think.
Find out who flies high and who bottoms out on the new episode of "Entrepreneur Elevator Pitch."
I Finally Cracked the Code on Choosing a Business Partner With This Helpful Rule
How do you choose and keep the right vendor as a service company? I've found success with the "rule of 50."
Playboy Was Once Valued at $2 Billion. Now Hugh Hefner's Son Has a Plan to Buy It Back for a Fraction of That.
Cooper Hefner submitted a $100 million offer to buy back his dad's storied brand.
More Posts on Branding
She Couldn't Believe Tweens Were Still Getting Their Ears Pierced at the Mall. Now Her Company Is On Track to Make $100 Million.
How do you find a working business model? Do it like Rowan—a brand that reinvented itself many times before finally piercing the ear-piercing market.
He Turned a College Project Into a $100 Million Luxury Fashion Brand: 'My Grandma Taught Me How to Sew'
George Heaton breaks down how he and his brother Mike created a global fashion brand starting with a simple T-shirt.
'What, Like It's Hard?': This Brand-Builder Uses a Marketing Secret to Increase Voter Turnout. It's Working for 2 Million People — and Counting.
Mandana Dayani, co-founder of I Am a Voter, has been involved with "some version of activism" for as long as she can remember.
These Husband-and-Wife Co-Founders Started a Food Brand to Share Chinese Culture — Then a Smart Rebrand Took Their Company to the Next Level
Jennifer Liao of MìLà on starting a food business, amplifying modern Chinese food and using storytelling to grow a brand.
Own Your Expertise — 13 Ways to Elevate Your Thought Leadership
Here's how to elevate your expertise and leverage your knowledge to become a trusted authority and visionary in your specific area.
Why Every Athlete Should Think Like a Startup Founder
Whether you're a high-profile star or a lesser-known athlete, thinking like a startup founder can unlock long-term financial stability, emotional fulfillment and career longevity.
These Sisters Started a Side Hustle After a 'Light Bulb Moment' Led to a 'Versatile' Product. Now It's Done Over $45 Million in Sales.
Co-founders Lauren Stephens and Kaki McGrath, along with their mother Bonnie Dudley, turned everyday-wear brand Dudley Stephens into a multimillion-dollar success.
6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant
Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.
Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand
Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.
You Don't Need Thousands to Turn Your Business Idea Into Reality — Here's How I Did It on a College-Kid Budget
From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.
Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them
Exceptional marketing happens in the details — here's how brands can use details to pack a punch and boost memorability.
