Customers
How to Identify the Pain Point in Your Customers To Skyrocket Sales
Drawing from my personal experience with alcohol flush reactions, I recognize how validating this common issue in the Asian community inspired my business idea.
Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: 'There's No Better System Than Nature'
With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.
Want Loyal Customers? Try These 5 Ways to Inspire Them
When a brand does loyalty right, it's not just about loyalty. It's about belonging.
3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers
Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.
Customers Have a Favorite Payment Method — But 30% of Businesses Don't Accept It. Are You Driving Business Away?
This article examines the surprising gap between what consumers want in payment options and what small businesses currently offer. It also provides strategies for small business owners looking to adapt to these preferences and enhance customer loyalty.
These 3 Common Business Mistakes Could Cost You Customers
Avoid these three major business blunders to build customer trust for the long haul.
How Extreme Customer Service Creates Loyal Customers and Sparks Business Domination
How to create customer loyalty and use extreme customer service as a competitive force to dominate your market: free training you can use now.
3 Reasons Your Marketing is Failing (And How to Fix It)
There are endless acronyms and "gurus" telling entrepreneurs how to market their businesses, which leads to frustration. Discover how to create a marketing strategy that works for your business.
Silent Customers Bring Loud Profits — Here's Why Anticipatory Customer Service is Today's True Competitive Edge
Anticipatory customer service is the direct way to trigger the emotions that lead to customer loyalty. Here's how to make this ultimate level of customer service happen, again and again.
Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business
A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.
Why a Customer-Centric Approach Is Essential for Long-Term Success in Real Estate
Discover how a service-oriented approach and attention to detail can drive long-term success in real estate and other industries.
6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant
Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.
5 Key Tips for Building a Successful Customer Loyalty Program
New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.
Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them
Exceptional marketing happens in the details — here's how brands can use details to pack a punch and boost memorability.
This Miami Business Took a Bold Risk By Offering a New Type of Service — Here's How It Paid Off
Though it started as a fine-dining restaurant and art gallery concept, R House pivoted to offer something new – and it earned the establishment loyal fans.