Customers
How This Founder Is Sharing the Immigrant Story Through Food – And Her Best Advice for Entrepreneurs
Immigrant Food is transforming the culinary world by celebrating global flavors and advocating for immigrant contributions in America.
How to Build a Solid Go-to-Market Strategy for 2025
Here's your playbook for creating a GTM strategy that works in 2025.
How These Entrepreneurs Turned a Seasonal Venue Into a Nightlife Powerhouse
Michael Schwartz and Bobby Rutter of Forward Hospitality Group discuss transforming the entertainment scene in the Midwest and using reinvention as a business model.
'Please Hold' is Officially Cancelled — How to Future-Proof Your Customer Service for Gen Z and Beyond
Customers are increasingly expecting better service. Younger generations are leading the way.
Stop Losing Millions Due to Bad Customer Service — 5 Ways to Retain Customers and Drive Growth
Stop the churn caused by bad customer service, which is endemic to many businesses. Here are five secrets for where to look for lapses and how to address them.
Customers Want More Than Just a Product — Here's How to Meet Their Expectations
Creating a seamless, personalized experience is just as critical as having a great product or service, if not more so — it's the key to winning customers and keeping them loyal.
How to Identify the Pain Point in Your Customers To Skyrocket Sales
Drawing from my personal experience with alcohol flush reactions, I recognize how validating this common issue in the Asian community inspired my business idea.
Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: 'There's No Better System Than Nature'
With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.
Want Loyal Customers? Try These 5 Ways to Inspire Them
When a brand does loyalty right, it's not just about loyalty. It's about belonging.
3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers
Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.
Customers Have a Favorite Payment Method — But 30% of Businesses Don't Accept It. Are You Driving Business Away?
This article examines the surprising gap between what consumers want in payment options and what small businesses currently offer. It also provides strategies for small business owners looking to adapt to these preferences and enhance customer loyalty.
These 3 Common Business Mistakes Could Cost You Customers
Avoid these three major business blunders to build customer trust for the long haul.
How Extreme Customer Service Creates Loyal Customers and Sparks Business Domination
How to create customer loyalty and use extreme customer service as a competitive force to dominate your market: free training you can use now.
3 Reasons Your Marketing is Failing (And How to Fix It)
There are endless acronyms and "gurus" telling entrepreneurs how to market their businesses, which leads to frustration. Discover how to create a marketing strategy that works for your business.
Silent Customers Bring Loud Profits — Here's Why Anticipatory Customer Service is Today's True Competitive Edge
Anticipatory customer service is the direct way to trigger the emotions that lead to customer loyalty. Here's how to make this ultimate level of customer service happen, again and again.