Customers: Page 3
Digital vs. Personal — What's the Best Way to Communicate With Your Customers?
One of the challenges all businesses face is figuring out how much personal support to offer their customers.
This CEO Scaled His Company From $10 Million to Over $200 Million in 4 Years. Here Are 3 Things He Did to Lead The Company Through Market Disruptions.
When a new trend disrupts the market, navigating a path forward can be challenging. Oftentimes blindly following the crowd without critical thinking can lead to conformity and a loss of innovative thinking.
He Combined Passion With Exceptional Service to Make His Tattoo Shop Welcoming to All
At Black Serum Tattoo in San Francisco, owner Brücius Zylander creates a judgment-free zone for both tattoo novices and enthusiasts.
Toast's Most Successful App Launch Happened Because It Listened to What Customers Want
Toast CMO Kelly Esten discusses the company's customer-centered marketing approach, the importance of mentors, and the launch of Toast Now.
How a Local Greek Restaurant Seized Opportunities and Won a New Food Network Competition
After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.
This is What is Missing From Your Customer Experience Playbook
One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.
Stop Overwhelming Your Online Customers With Information Overload — Hook Them In By Revamping Your Website In This Way.
Progressive disclosure is a way to strategically release and relay critical information throughout the customer journey. This is an important consideration when creating or revising a website to create an optimal user experience.
Elevate Your Elevator Pitch With This 5-Step Framework
You step into the elevator and find yourself alone with your dream client. The doors slide closed. You have 30 seconds. Could you intrigue them enough in those moments to make an impression that sparks interest?
Your Customers Won't Trust You Unless You Embrace These 5 Strategies
Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.
Take This Radical Approach to Customer Retention to Boost Employee Morale — And Your Profit
Customer retention has never been more important to an organization's bottom line, but achieving it means doubling down on the connection between employees and customers. Here's why it works, and how to get there.
9 Ways to Steal Traffic From Your Competitors
It might sound shady to steal traffic from your competitors, but there are actually ethical and effective ways to do so.
How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read
Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.
How an Annoying Backbreaking Chore Sparked the Idea for This Entrepreneur's Thriving Business
Find out how City Tree Delivery in Chicago brings the holiday spirit directly to urban doorsteps.
Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.
The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.
3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers
Enhance your customer experience and foster stronger customer relationships using these three strategies.